DHL - the Logistics company for the world
The core brand positioning elements of DHL.
The DHL success story started with a revolutionary entrepreneurial idea. In 1969, Adrian Dalsey, Larry Hillblom and Robert Lynn were the first to fly freight bills ahead of ships and their cargo, dramatically speeding up customs clearance. Their pioneering spirit and focus on customer needs created a whole new industry and these are still among the most important features of our DHL brand.
In recent years, DHL has grown into the global umbrella brand for our global mail, express, freight, forwarding and supply chain solutions. We have substantially increased brand awareness across all regions. Today we are the world's No. 1 in our industry. Now our challenge is to stay in this position. We have to ensure we deliver excellent performance at all concrete touch points. Consistency is the name of the game.
Customers must be able to immediately recognize us wherever they see us. Our brand positioning unites the values and attitude of our brand.
Personal commitment
We aim for strong customer relationships to ensure a harmonious working atmosphere. A strong relationship is also a prerequisite for collecting insights into the customer's business, enabling us to better compose and adapt our services to their needs and to provide easy processes. Our can-do attitude is the basis for making things happen when our customers ask for our support.
Acting as likeable and dependable partners emphasizes our personal approach, which is very important to differentiate our brand from our competitors. We are a strong team of dedicated DHL people working for the success of our customers. We also form a strong team together with our customers, closely cooperating to provide them with optimal service.
When we act this way we generate a feeling of trust and confidence in our customers. They know they can rely on us and feel good working together with a very accessible and easy-to-use provider which makes life simpler for them.
Proactive solutions
The high quality of our products and processes and our sector-specific know-how ensure we always come up with the best possible solution, keeping our promises.
We are focused on making our customers successful. Combining our sector-specific know-how and our broad portfolio, we provide the appropriate solutions for our customers' particular business needs. Our customers like the fact that we take the initiative both on a personal and organizational level. We communicate regularly with our customers, seeking their opinion, and thereby constantly enhancing our services.
We make our customers' supply chains more efficient by offering the flexibility they demand. We develop integrated tailor-made solutions, combining mail, express, freight, forwarding and supply chain services. Our reliability is underlined by the way we understand our customers' industries, anticipating and covering all relevant needs. Providing this proactive attitude greatly enhances our customers' perception that we are the right choice.
Local strength worldwide
We provide a wide-ranging service and product portfolio, integrated in a worldwide network. We even connect countries where our competitors are unrepresented - a real worldwide service.
Our customers know that we are a truly global player, acting all over the world with understanding and respect for different cultures. Whenever our customers need us we provide the right solution, whatever the industry, wherever the market. They appreciate the fact that we offer strong local presence based on a global network - just around the corner from wherever they are, and in markets where they want to deliver.
Our customers enjoy the fact that we are close to their business and cover the complete process for all their mail, express and logistics needs, from letters to large containers, across all continents and countries.
